Pressure Makes Diamonds: Becoming the Woman I Pretended to Be
The powerful memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era.
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Valerie Graves
VALERIE GRAVES, whom Advertising Age magazine named one of the “100 Best and Brightest” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi. A former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyon & Eckhardt, and JWT. She went on to an award-winning career as chief creative officer at the UniWorld and Vigilante/Leo Burnett agencies, senior vice president of creative services at iconic Motown Records, and creative consultant to President Bill Clinton. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the Partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City. Pressure Makes Diamonds is her memoir. Visit her website: ValerieGravesBook.com.
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